Pinterest Marketing For Artists: Why It Should Be A Top Priority

Pinterest Marketing For Artists: Why It Should Be A Top Priority

 

If you're an artist looking to grow your business, then learning how to use Pinterest properly can help you reach a global audience and start making sales! 

 

Pinterest has completely changed the game for me and is an essential platform for selling my art, so let me talk you through why Pinterest marketing should be your top priority and how you can make the most of it!

 

Before we get started, if you want to learn more art marketing techniques and strategies, I can help you! I’ve put together an in depth guide full of all of my marketing knowledge on how to build a successful art business, check it out here! 

 

Related blog post: 7 Ways To Sell Your Art Online

the art of marketing ebook by diane hill

 

What Is Pinterest Marketing? 

 

Pinterest marketing involves using Pinterest to promote your artwork, showcase your products, and engage with your target audience by 'pinning' your marketing materials onto different 'boards'. Think of it like a digital version of a mood-board!

 

Use keywords, copy (words and descriptions), and attention grabbing content to direct your audience where you want them to go - and then get them to convert! 

 

watercolour artist diane hill's Pinterest boards for chinoiserie home decor, painting tutorials, and botanical wall art

My Pinterest page with boards that direct the viewer to my website

   

Is Pinterest Social Media?

 

Pinterest is an incredibly powerful and popular search engine (it’s not actually social media, although we often group it here). It allows users to discover and save ideas through 'Pins', just like a visual bookmark! 

 

This difference makes it a powerful tool for artists! It gives you a unique opportunity to share your artwork visually and drive traffic to your website.

 

Artist diane hill's pinterest page featuring pins promoting chinoiserie wallpaper, botanical art prints, art materials, and more

My Pinterest page with pins that promote my artwork, blogs, and tutorials

  

How Can Pinterest Marketing Help My Business?

 

Having a good Pinterest marketing strategy can dramatically change your art business for the better by increasing your visibility and driving traffic to your website or online store.

 

chinoiserie artist diane hill at desk in watercolour art studio surrounded by floral and botanical wall art prints

 

Pins can circulate for months, many pins will even trend for years (mine often do)! Compare this with the average lifecycle of an Instagram or TikTok post, which is about 24 hours, unless you’re lucky enough to go viral, which let’s face it, isn’t easy!

 

Pinterest users are typically in a discovery mindset, looking for inspirational pins and new products to buy. Keep this in mind because every single pin is a link! A link that once it’s clicked by the viewer, will take them straight through to wherever you want them to go...ideally, your website!

analytics of pinterest traffic

Screenshot of my analytics showing website traffic from Pinterest 

 

Pinterest Marketing Tips 

 

To get the most out of Pinterest and to help maximise your success, take a look at my top 5 tips:

 

1. Pin Regularly

 

To keep your audience engaged and continually growing, pinning regularly is key. Pinterest’s algorithm favours active users, so make it a habit to pin new content frequently. 

 

Aim for at least a few pins daily, spread throughout the week (you can schedule your content in advance with apps like Tailwind!). This not only keeps your content fresh but also increases the chances of your pins being seen by a wider audience.

 

scheduled pins on tailwind promoting artist diane hill's chinoiserie art work and watercolour painting

My scheduled pins on Tailwind

 
2. Create A Pinterest Content Strategy

 

A well-thought-out content strategy is the backbone of successful Pinterest marketing! Start by identifying your target audience and understanding their interests. Then, create boards that reflect these interests, ensuring each board tells a cohesive story about your brand.

 

hand holding pen writing out marketing strategy for artists in notebook

 

Mix in a variety of pin types to keep your feed dynamic and engaging. In my years of experience, video posts have been the highest performing content, by far!

 

You can craft pins easily using apps like Canva. Have fun experimenting with your pin designs, mix up the styling and play around with different fonts or text overlays to see what works best! 

 

pinterest pin examples of artist diane hill promoting chinoiserie home decor blogs and chinoiserie painting tutorial

Pin examples with various design styles

 

3. Use Keywords

 

Just like SEO for websites, using the right keywords on Pinterest is essential for getting your work seen. Research and identify the keywords that your audience might use when searching for art.

 

Think of your main keyword, and ask yourself what your customer may be searching for. Write down as many words as you can think of! You can even type your main keyword in the search bar and Pinterest will automatically drop down all the the related highest searched keywords.

chinoiserie keyword search on pinterest

 Pinterest keyword search  

 

You can then incorporate these keywords naturally into your pin descriptions, board titles, and even your profile! This will help your pins appear in relevant searches, attracting the right viewers to your artwork and products.

 

watercolour artist diane hills chinoiserie home decor pinterest board

 

My Pinterest board with keywords in the title, description and pins


4. Link Each Pin

 

Every pin should serve a purpose and lead back to your website or online store. Make sure to link each pin to a relevant page, whether it’s a product listing, blog post, or sign up page.

 

Because Pinterest users are looking to explore new ideas, it's especially good to link back to inspirational blogs. This not only drives traffic to your website but also increases the likelihood of getting your viewers to sign up and converting them into customers! 

 

diagram of journey from pin to website promoting diane hill's chinoiserie art products

Diagram of pin to website journey

 

5. Analyse Your Performance

 

Regularly reviewing your Pinterest analytics is crucial to understanding what works and what doesn’t. Pay attention to which type of pins and boards are performing well, and use this data to refine your Pinterest strategy

 

diagram of diane hill's pinterest anaylitcs of chinoiserie product and painting pin performance
Screenshot of Pinterest analytics of best performing pins 
 

Take Your Marketing Game to the Next Level

 

Marketing is an art form in it's own right, and learning how to master this art form is not easy!  

 

I spent YEARS learning absolutely everything I could to help get my art in front of the right eyes. That's why I've put together an in-depth guide to help you take a few less turns than I did when starting to build my business.

 

So if you're ready to level up your art business, download my eBook 'The Art of Marketing' and get ready to scale up your sales! 

the art of marketing ebook promotional graphic

If you want to know all of the other apps and software I use to grow my art business and increase my productivity, download my free marketing apps & software guide!

  

Don't forget to sign up for free art and marketing tips to help you on your artistic journey!

 

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