If you're an artist looking to grow your business, then learning how to use Pinterest properly can help you reach a global audience and start making sales! 

Pinterest has completely changed the game for me and is an essential platform for selling my art, so let me talk you through why Pinterest marketing should be your top priority and how you can make the most of it!

Before we get started, if you want to learn more art marketing techniques and strategies, I can help you! I’ve put together an in depth guide full of all of my marketing knowledge on how to build a successful art business, check it out here! 

Related blog post: 7 Ways To Sell Your Art Online

Pinterest marketing involves using Pinterest to promote your artwork, showcase your products, and engage with your target audience by 'pinning' your marketing materials onto different 'boards'. Think of it like a digital version of a mood-board!

Use keywords, copy (words and descriptions), and attention grabbing content to direct your audience where you want them to go - and then get them to convert! 

Pinterest is an incredibly powerful and popular search engine (it’s not actually social media, although we often group it here). It allows users to discover and save ideas through 'Pins', just like a visual bookmark! 

This difference makes it a powerful tool for artists! It gives you a unique opportunity to share your artwork visually and drive traffic to your website.

Having a good Pinterest marketing strategy can dramatically change your art business for the better by increasing your visibility and driving traffic to your website or online store.

Pins can circulate for months, many pins will even trend for years (mine often do)! Compare this with the average lifecycle of an Instagram or TikTok post, which is about 24 hours, unless you’re lucky enough to go viral, which let’s face it, isn’t easy!

Pinterest users are typically in a discovery mindset, looking for inspirational pins and new products to buy. Keep this in mind because every single pin is a link! A link that once it’s clicked by the viewer, will take them straight through to wherever you want them to go...ideally, your website!

To get the most out of Pinterest and to help maximise your success, take a look at my top 5 tips:

1. Pin Regularly

To keep your audience engaged and continually growing, pinning regularly is key. Pinterest’s algorithm favours active users, so make it a habit to pin new content frequently. 

Aim for at least a few pins daily, spread throughout the week (you can schedule your content in advance with apps like Tailwind!). This not only keeps your content fresh but also increases the chances of your pins being seen by a wider audience.

 
2. Create A Pinterest Content Strategy

A well-thought-out content strategy is the backbone of successful Pinterest marketing! Start by identifying your target audience and understanding their interests. Then, create boards that reflect these interests, ensuring each board tells a cohesive story about your brand.

Mix in a variety of pin types to keep your feed dynamic and engaging. In my years of experience, video posts have been the highest performing content, by far!

You can craft pins easily using apps like Canva. Have fun experimenting with your pin designs, mix up the styling and play around with different fonts or text overlays to see what works best! 

You can then incorporate these keywords naturally into your pin descriptions, board titles, and even your profile! This will help your pins appear in relevant searches, attracting the right viewers to your artwork and products.

 
4. Link Each Pin

Every pin should serve a purpose and lead back to your website or online store. Make sure to link each pin to a relevant page, whether it’s a product listing, blog post, or sign up page.

Because Pinterest users are looking to explore new ideas, it's especially good to link back to inspirational blogs. This not only drives traffic to your website but also increases the likelihood of getting your viewers to sign up and converting them into customers! 

5. Analyse Your Performance

Regularly reviewing your Pinterest analytics is crucial to understanding what works and what doesn’t. Pay attention to which type of pins and boards are performing well, and use this data to refine your Pinterest strategy

Marketing is an art form in it's own right, and learning how to master this art form is not easy!  

I spent YEARS learning absolutely everything I could to help get my art in front of the right eyes. That's why I've put together an in-depth guide to help you take a few less turns than I did when starting to build my business.

So if you're ready to level up your art business, download my eBook 'The Art of Marketing' and get ready to scale up your sales! 

If you want to know all of the other apps and software I use to grow my art business and increase my productivity, download my free marketing apps & software guide!

Don't forget to sign up for free art and marketing tips to help you on your artistic journey!